Small businesses constantly rely on social medias to become noticed. Studies show that businesses use social medias for various objectives, such as increasing annual growth. As I mentioned in a previous blog, Twitter, Facebook, and Instagram are three of the most common social medias that are used to advertise. In fact, “67 percent of Twitter users who become followers of a brand are more likely to buy the brand’s products” (Chron). As we see today, many smaller businesses that are looking to make an impact and living in the economy today are using social medias more and more.
Now a days, the average American spends roughly three times more time on social medias than on email. Facebook is the mostly commonly used social media among small businesses. They are able to reach out to many people, especially in their communities where consumers support smaller businesses. In the United States today, there are roughly 1.3 million small businesses. Not only have small businesses increased over time, but also the number of employees working for them has risen dramatically. LinkedIn plays a huge part in the small business role, promoting unknown businesses to the Internet.
How Small Businesses are Using Social Media?
As more and more users of social media are being connected today, this creates more views for advertisements and commercials for smaller businesses, giving them a chance to be seen. Many of the smaller businesses today will often post or tweet very frequently to make sure consumers are staying up to date with new and improved products. Facebook, as of 2010, has dominated paid ads for social medias. 93% of small business owners state that they use Facebook for their companies frequently. Not only do there target certain audiences, but also it allows for all Facebook users to stay engaged and up to date on the businesses.
Sources
fumediaecon.wordpress.com 
It is crazy to think about how many companies use social media to market and brand their products! My sister is a social media specialist and manages other companies social media profiles. The amount of money that companies are willing to pay in just social media is crazy. The thing is though they wouldn’t do it if it didn’t work. Social media helps the economy in many ways and I like how you showed that through this blog.
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When looking at it from an advertising standpoint, it is not surprising how many companies are getting into using social media. The statistics surrounding small businesses are surprising though, because I would expect that kind of media usage from big businesses. It’s impressive to see how much social media helps small businesses increase their presence with their customers as well as acquire new employees and grow their company.
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